The digital marketplace is already huge, and its popularity continues to explode. More and more often, people are choosing to buy products online rather than head to brick and mortar retailers or malls. In fact, by 2016, according to Forrester Research, American consumers will spend more than $320 billion online. Because of that, the marketing landscape is also changing, and businesses are focusing their efforts online. But because many companies are still working out some of the kinks, there are some highly intriguing facts that could be found in marketing data infographics.

Web Data Analysis

Despite the fact that the internet has become vital to attracting new customers and growing, not all companies are dedicated to analyzing web data. According to the Online Measurement and Strategy Report, just over a quarter of respondents said that they do not have an employee dedicated to web data. With the number of sites who create infographics and publish all kinds of content, having someone dedicated to doing so could be a necessity for companies who want to stay a step ahead.

Why Marketing Fails

Comprehensive marketing strategies are a team effort, and there are lots of problems that could go wrong. An Econsultancy survey found that the greatest reason coordinated marketing campaigns failed was the lack of a clear direction or defined strategy. That was followed by a lack of knowledge or experience, budget issues, and poor interconnecting technology.

Lack of Visibility

A recent report from Sticky found that more than three quarters of online display ads are never actually seen by consumers. On top of that, consumers spent an average of just 1.7 seconds actually looking at the ads. In order to get ads that are not only seen but actually considered, businesses might want to consider using an infographics creator that helps them stand out.

Facebook’s Popularity

Virtually every business understands how popular Facebook is, and has worked to set up a page. However, some of the numbers are quite astounding. The average Facebook user logs into their page between 10 and 15 times a day, and more than ever are using it while on the go as 751 million people use the mobile app. Plus, there are more than 350 million photos uploaded daily. In order to get noticed on Facebook, businesses might want to post marketing data infographics and other creative items.

There are all kinds of interesting facts, and new ones are being found every day, when it comes to the evolving marketing landscape. Taking the time to understand marketing data infographics and other items is vital for businesses who hope to set themselves apart and build an online marketing program that helps them build a larger customer base.