First, the best infographics use little to no words. Many people, when they begin to create infographics, try to explain everything they are trying to say in paragraphs or lines included next to or below the images. Not only does this look clunky, but it defeats the entire point of data visualization. Many companies place infographics inside of blogs or articles in order to further illustrate Over the past several years, infographics have become an increasingly popular way for businesses to communicate and connect with their customers. One reason for this is probably the influence of social media. Social media websites, which most businesses now engage in, often encourage the promotion of images over text because they are eye catching and can be shared quickly. Infographics are basically visual representations of complicated data, that makes patterns and trends easy to understand. If you are trying to create infographics for your company, what are some things you should keep in mind?

First, the best infographics use little to no words. Many people, when they begin to create infographics, try to explain everything they are trying to say in paragraphs or lines included next to or below the images. Not only does this look clunky, but it defeats the entire point of data visualization. Many companies place infographics inside of blogs or articles in order to further illustrate the point of the article, and this makes a lot more sense than trying to cram the article into the infographic.

Second, if you are at a loss for how to create infographics, consider displaying some of your marketing data. Consumers love seeing pie graphs, charts, and bar graphs illustrating what other people like or hate. If you are selling pizza, for example, you can make a pie graph illustrating which toppings are the most popular. This is not only engaging, but it also comes off as less upfront advertisement. No one wants to read on and on about your guarantee to your customers. What they want is relevant and interesting content.

Third, when you create infographics using an infographic creator online, keep the standard rules of design in mind. Consider the color wheel and use contrast to create tension in the image. If your infographic is large, make sure that the eye moves naturally in the direction you want it to across the page. Do not make an image that is too bottom or top heavy.